If you’re looking for a website design company, The 215 Guys can help you with anything you need.
If you have a non-profit website, here are five web design tips you might need to improve the quality of your website:
1.Keep Your Homepage Simple
Yes, I know you want to tell the visitor on your website the work you’ve been doing, how you’ve been good to society, and how your team has been working towards your organization’s vision and mission. But that doesn’t mean you should put every bit of information on one page– especially the homepage.
Doing this can be overwhelming to the visitor. You want to make it easy for the visitor to your non-profit website to navigate your website easy to find what they are looking for with just a glance. An excellent way to do this is to highlight your organization’s organization’s key points ( especially your mission) on your homepage and these eight key features.
2.Use Pictures Of Humans Or Animals
If you are a non-profit organization focused on humans or animals, you want to make sure that essential pages on your website have a picture of a human being or an animal.
Studies have shown that putting up human pictures improves the conversion rate of the website. This is because putting up pictures of humans or animals helps build a connection between the visitor and your organization. It also makes your website more trustworthy and boosts the overall interactivity visitors have with your website because the human brain lights up when they see pictures of real people and trigger them to donate or become a supporter of your organization.
Also, you want the picture you post to relate to your mission. For example, if your non-profit organization is geared towards helping the disabled. Then you want most of the photos to be of disabled people smiling with your team and wearing the organization’s organization’s colors or shirts.
3.Do Not Forget Your Team
Also, you want to make sure that you have a headshot of each member of your team on your website. This can be on any section on the homepage– make sure that it is visible to the visitor.
Adding a picture of your team gives your website a lot of credibilities, and other pros, including:
* Making your organization look professional.
* It shows how much you value your team.
* It shows the personality of your company.
* Make your company look friendly and inviting.
You do not need to hire a professional photographer to take these headshots. With a smartphone, you easily take some professional-looking headshots and then post them on your website. If you have a vast team, you can use a picture of the founder, co-founder, and other relevant team members.
4.Make Your Website Donation Friendly
Did you know that having a donation page on your non-profit site could increase your donations six times? Well, the last thing you want is to have a supporter or a donor finding it difficult to join your cause or even donate to your cause. So, you want to make sure that you have a join us page and a “donate here” section, which should consist of Paypal, Stripe, and iATS Payments– these are the top three payment platforms for non-profits.
Also, you want to make sure that your donation page is optimized for mobile to make it easy for individuals who believe in your organization’s goal to donate easily from their mobile devices.
5.Do Not Forget To Optimize Your Website For Mobile Devices
Optimizing every page on your website to be mobile-friendly is non-negotiable.
More people are using their smartphones to access the internet. And you do not want your website to be left out.
Having a mobile-friendly website doesn’t only boost your website’s ranking on Google, but it makes it easy for your page to load on people’s mobile. When people load your website, and it doesn’t load up fast, or maybe the images do not properly fit their phone’s screen, they are likely to close your website before even reading anything about your organization.
Finally, with over 50% of internet traffic coming from mobile devices, I do not think you want to miss out on this mass traffic. So, make sure that your designer knows how you can optimize your website for mobile, and trust me, you would see improvements in the overall experience people have with your website.